Starting January 31st, several TV networks in the US will be showing some brand-new, exclusive footage of Alice in Wonderland. The promos will air for one week, and will be about 60 seconds long each. Here's a promo for the promos:
The final spot will appear during Super Bowl XLIV on Feburary 7th, which begins at 6 PM ET. According to Disney, the spot, entitled "Tick and Tock," will include "intense imagery and a few surprises".
"We wanted to kick off our television campaign for 'Alice in Wonderland' in a big way," says David Singh, executive vice president of worldwide marketing for Walt Disney Studios Motion Pictures. "With Tim Burton at the helm and a cast that includes Johnny Depp, Anne Hathaway, Helena Bonham Carter and rising star Mia Wasikowska, the film already has a passionate following. Fans are eager to step into the incredible 3D Wonderland that Burton has created and get a glimpse at what he's done with these brilliant characters, and we're ready to give it to them."
Here is a full schedule of the appearance of the rest of the spots:
* Desperate Housewives, Jan. 31, 9/8c
* The Bachelor, Feb. 1, 8/7c
* 2010 NFL Pro Bowl, Jan. 31, 7:20ET
* NBA Nuggets/Lakers game, Feb. 5, 10:30ET
* Greek, Feb. 1, 10/9c
* The Parent Trap, Feb. 6, 8/7c