Saturday, September 05, 2009
Disney Previews "Wonderland" Fashion Line
Disney Consumer Products (DCP) has shown a preview of its high-end fashion line based upon the forthcoming Alice in Wonderland movie and designed by Tom Binns. (See a photo gallery of the preview here.)
Disney has said that Binns, a jewelry designer and a Council of Fashion Designers of America winner, will be the first of several fashion designers to add their aesthetic twist to the Wonderland-themed fashion lineup.
See a runway preview, which could best be described as "curioser and curioser":
You can see more videos at the Disney Lifestyle YouTube channel.
National Jeweler Network provides more information:
"The "Tom Binns for Walt Disney Signature" line will offer a limited-edition collection of six jewelry pieces designed in Binns' over-the-top runway style. The collection will be available through luxury retailers and fine boutiques, with pieces ranging in price from $1,000 to $3,000.
"Meanwhile, "Tom Binns for Disney Couture" will offer 35 pieces featuring Binns' unique style in collaboration with Lucas Designer International. Retail prices will range from $50 to $250, with pieces incorporating photo inlay with lace accents and Swarovski crystal details. The collection will be available at department stores and specialty boutiques."
The six jewelry pieces will be based upon several characters from the film, including the Mad Hatter, Red Queen, White Rabbit, and others.
"This timeless story of Lewis Caroll married with the wonderful world of Disney and Tim Burton's interpretation offers so much philosophical fantasy and peculiar surreal imagination," Binns said of the collaboration in a media release. "It opens up a labyrinth of doors for my particular way of seeing the world, allowing me to express my fashion experience with my interest in art and cinema. Alice is the perfect story to release that creativity, and I cannot imagine a better story to cultivate my relationship with Disney."
"Disney fashion continues to be at the forefront of trends," Pam Lifford, DCP executive vice president, global fashion and home, said. "Drawing inspiration from such creative works of art as Alice in Wonderland and collaborating with top designers like Tom Binns keeps Disney and our characters relevant with tastemakers and serves up an aspirational halo effect with consumers and Disney fans of all ages."
The marketing lineup to promote the film is not limited to fashion. Many other interpretive collections based on Alice in Wonderland will be released, including character-themed toys, home decor, jewelery, hair and beauty products, and stationary.
The fashion line's retail release and much more will coincide with the theatrical debut of Alice in Wonderland in early March 2010.
You can learn more about DCP here.