Alice in Wonderland will officially be released in standard theaters as well as on IMAX in 3D on March 5th, 2010, Disney confirms. This is the third film confirmed out of the five-film agreement between IMAX and Disney, which was announced on November 19, 2008.
Mark Zoradi, president, Walt Disney Studios Motion Pictures Group, said, "If ever there was a film that cried out to be presented in Disney Digital 3D and the premium IMAX 3D format, Tim Burton's fantastic interpretation of Alice in Wonderland is that film. This is going to be an eye-popping cinematic experience as Tim takes moviegoers down the rabbit hole and into the dimensional world filled with incredible characters, sly humor, and wild adventures. Disney's partnership with IMAX is taking shape with two amazing films already on the schedule. We look forward to working with them in bringing exciting new experiences and quality entertainment to IMAX screens around the world."
"We think that Disney's new Alice in Wonderland is exactly the type of 3D story telling that will resonate with IMAX audiences," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "We believe our worldwide commercial theatre network will be approximately 50 percent larger by the time this film is released, giving more and more people a chance to experience the magic of Disney in IMAX."
"Alice in Wonderland is a fantastic addition to our 2010 film slate," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Combining a beloved Disney classic re-designed through the imagination of Tim Burton's creative vision with these incredibly outrageous characters and world class actors certainly makes for an event-status film, and we're pleased to add another level of excitement to this highly-anticipated movie."